De Commerciele Massamedia 150

'Sonja heeft een nieuwe reactie op uw bericht "De Commerciele Massamedia 147" achtergelaten: Jonathan Cook reageert op MediaLens:

Lesson 3: Professional means servileMost journalists learn their trade by working on local media with periods of study spent at one of dozens of journalism colleges around the country. Typically, the young journalist is taken on by a newspaper for up to two years on probation (indentures) at very low pay, and the study periods are paid for by the newspaper. During this period, when they are both financially and professionally vulnerable, journalists are taught the main skills: how to structure and write news stories, master shorthand, navigate through the system of local government, and abide by the laws of libel. The newcomer is offered proper employment if he or she passes the exams, shows competency and is considered to have absorbed satisfactorily the constraints described above. (...)A change in the media’s view of its role began in the early stages of the twentieth century, provoked by several parallel developments, among them: universal suffrage, the emergence of large corporations, the establishment of psychology as a field of study, and the consolidation of the PR industry.(...)The most urgent battleground for the press barons, and the financial interests that lay behind them, was the winning of a popular mandate for the corporations to accrete even greater power. The chief tool for sanctioning this agenda would be the media. As part of this concentration of power, the proprietors waged a relentless war against the radical and socialist presses, gradually starving them of advertising until their demise was inevitable. (The free sheets of the 1980s would pose a similar threat and be dealt with in much the same way by the established local newspapers.) But there was a catch: once only a few rich individuals exclusively owned the country’s media, the propagandastic nature of their papers’ journalism would be even more evident. After all, the public understood only too well that newspapers were there to serve the interests of their proprietors. This impression needed to be changed if the public was to be successfully pacified in the face of the corporations’ agenda. And so dawned the era of the “professional” media. Journalists were no longer to be seen as tradesmen; they were professionals. Their Hippocratic oath was balance, objectivity, neutrality. Unlike their predecessors, they would be trained in academic institutions and could then be trusted to offer only facts in news reports. Opinion would be restricted to the comment pages to give a newspaper “character”. That conveniently explained why there was so little differentiation in the various papers’ coverage or in their selection of news stories. Be sure: the product was the same as it had always been. But now the media became much better at packaging itself. While reporters on the red tops continued to be characterised as “hacks”, journalists on “quality papers” started to be trusted as reliable and impartial conduits of information. The campaign of “professionalising” the media was so successful that, after their training, even the journalists believed they were disinterested parties in reporting the news. The selection of certain stories as newsworthy and the further selection of certain facts as relevant to the story had once been understood to be dependent on the biases of the organisation a journalist worked for. Now reporters were made to believe that these arbitrary criteria were inherent in a category of information called ”news”. And that only through their training could journalists recognise these criteria. Nou ja, gewoon lezen dus'

Een interview met Jonathan Cook over de positie van de Palestijnse Israeli's kunt u hier besluisteren: http://www.stanvanhoucke.net/audioblog/pivot/entry.php?id=37#body